Winnie Chan
Global Performance Marketing | Founder @ Winnie & Co
G'day!
My name is Winnie. Senior Performance Marketing Leader based in Melbourne.
Working mum, ex-agency and client-side veteran who speaks both creative and commercials.
I bring a decade of Millennial strategic depth filtered through Gen Z eyes. A unicorn who can both draft omnichannel roadmaps and be hands-on in the accounts.
Google Ads is my bread and butter, but my specialty is scaling B2B and DTC pipelines across APAC, EMEA and NA. I architect, execute and measure growth engines that drive real revenue.
Current Chapter: Launching Winnie & Co to help brands plug technical leaks and mentor in-house teams while I look for my next long-term "home" as a Head of Performance in Melbourne. ⚡️