Winnie Chan
Growth, Narrative and 0→1 Building.
G'day!
My name is Winnie. Senior Performance Marketing Leader based in Melbourne.
I’m a working mum, ex-agency leader and client-side veteran who speaks both creative and commercials.
After a decade of building global engines at Sinch and GrowthOps, I’m currently focused on scaling the Build-to-Rent landscape in Australia.
I’ve always been a bit of a unicorn; someone who can draft a complex omnichannel roadmap and then get hands-on in the accounts to actually execute it.
Google Ads is my bread and butter, but my specialty is scaling B2B and DTC pipelines across APAC, EMEA and NA.
This site is a collection of my thinking and past projects at Winnie & Co.. A dedicated space for 0→1 builds and my obsession with why the best marketing always starts with a human story.