Resume
Professional Experience
Experience
2022 - 2026
Senior Manager, Global Performance Marketing
Sinch
Global, Remote
Managed multi-million dollar global budgets (APAC, EMEA, US) with full accountability for ROAS and pipeline.
Led cross-functional teams and launch integrated global campaigns on tight deadlines.
Hands-on paid search, social, and content engines to reduce CPL while improving lead quality.
Pivoted reporting to qualified pipeline and partnered with Sales to boost lead acceptance rates.
2020 - 2022
Paid Media & Strategy Director
GrowthOps Agency
Melbourne
Directed a team of 6 specialists focused on data-driven growth and professional development.
Managed AUD$1M+ portfolios, driving 40% YoY revenue increases during market volatility.
Acted as lead strategist for C-suite stakeholders at Lendlease, ghd, and The Australian Ballet to guide digital transformation and capital allocation.
2016 - 2020
Paid Media Manager
GrowthOps Agency
Melbourne
Executed end to end paid media campaigns on Meta and Google to drive high volume sales during peak retail trade.
Built scalable testing frameworks to continuously improve media efficiency and creative impact.
Previous Experience (Summary)
2015 - 2016
Digital Marketing Specialist
Klypo.co
Melbourne
2014-2015
Advertising Specialist
Sensis
2020-2014
Project Co-ordinator
Cartel Communications
Melbourne
Melbourne
Education
2009
Monash University
Master of Business Law
Melbourne
2006 - 2008
Monash University
Bachelor of Business (Marketing)
Melbourne