Resume
Experience
2021 - Present
Senior Manager, Global Performance Marketing
Sinch
Global, Remote
Managed multi-million dollar global budgets (APAC, EMEA, US) with full accountability for ROAS and pipeline. Led cross-functional teams and launch integrated global campaigns on tight deadlines. Hands-on paid search, social, and content engines to reduce CPL while improving lead quality.
Pivoted reporting to qualified pipeline and partnered with Sales to boost lead acceptance rates.
2020 - 2022
Paid Media & Strategy Director
GrowthOps Agency
Melbourne
Directed a team of 6 specialists focused on data-driven growth and professional development.
Managed AUD$1M+ portfolios, driving 40% YoY revenue increases during market volatility. Acted as lead strategist for C-suite stakeholders at Lendlease, ghd, and The Australian Ballet to guide digital transformation and capital allocation.
2016 - 2020
Senior Consultant, Paid Media
GrowthOps Agency
Melbourne
Promoted to Senior Consultant in nine months for top-tier campaign performance and retention. Executed end-to-end paid media for key accounts including Harvey Norman and Tefal.
2015 - 2016
Digital Marketing Specialist
Klyp.co agency
Delivered SEM, SEO, and Paid Social solutions for a diverse roster of SME and mid-market clients.
Melbourne
2014 - 2015
Advertising Specialist
Sensis
Melbourne
Led the implementation of Facebook Ads campaigns for Yellow Pages clients, establishing the framework for a new revenue stream.
Education
2009
Monash University
Master of Business Law
Melbourne
2006 - 2008
Monash University
Bachelor of Business (Marketing)
Melbourne
Professional skillset
Google Ads, Linkedin campaign manager, Meta business suite, Reddit Ads, Programmatic Display, 6Sense
Salesforce, HubSpot
Asana, Jira, Slack, Figma, Canva
Google Analytics 4, Excel
Languages
English (native)
Cantonese (proficient)