Projects
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The Strategy That Almost Took Manhattan.
Coming soon, Early Feb 2026
Times Square. Highway 101. The media plan was almost signed off. The creative was next. We were ready to paint the US market yellow.​
Then, life happened.
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I’m currently writing up the retrospective on the global strategy that almost was. Not to mourn it, but because the blueprint for entering the US market from Australia is too good to keep in a drawer. Watch this space. 🇺🇸
Marketing vs. Sales.
The eternal feud.
Coming soon, Late Feb 2026
Marketing says: "We sent you 500 leads!" Sales says: "Yeah, and 490 of them were students doing research."
I’m writing up my framework for fixing this disconnect. It involves less "lead gen" and more "revenue gen."
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Coming soon to your feed.
