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Global Performance Marketing for B2B SaaS / Founder @ Winnie & Co

All Posts

The 10% AI Insurance Policy: Why Your "Moonshot" Budget Is Now an Agility Fund

The 10% AI Insurance Policy: Why Your "Moonshot" Budget Is Now an Agility Fund

The 10% AI Insurance Policy: Why Your "Moonshot" Budget Is Now an Agility Fund

Winnie Chan

Mar 103 min read

How Alysa Liu Became Marketing's Ultimate Purple Cow

How Alysa Liu Became Marketing's Ultimate Purple Cow

How Alysa Liu Became Marketing's Ultimate Purple Cow

Winnie Chan

Feb 252 min read

The Investor’s Guide to Performance Marketing: Why You Should Fail on Purpose

The Investor’s Guide to Performance Marketing: Why You Should Fail on Purpose

The Investor’s Guide to Performance Marketing: Why You Should Fail on Purpose

Winnie Chan

Feb 232 min read

Hot Take: Why I’m Telling My Friends NOT to Hire Me (Yet) 🤭

Hot Take: Why I’m Telling My Friends NOT to Hire Me (Yet) 🤭

Hot Take: Why I’m Telling My Friends NOT to Hire Me (Yet) 🤭

Winnie Chan

Feb 193 min read

How to Break Up with Your Agency (Without the Drama)

How to Break Up with Your Agency (Without the Drama)

How to Break Up with Your Agency (Without the Drama)

Winnie Chan

Feb 162 min read

Brand vs. Performance: The B2B Power Struggle

Winnie Chan

Feb 122 min read

The Addiction: A Journey from CAC to Brand Marketing

Winnie Chan

Feb 94 min read

The Roadmap to the Big Apple: How to Fund a Global Rollout

Winnie Chan

Feb 52 min read

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